Note: Digital Thirst has been shuttered. An archive of this article is available at https://www.linkedin.com/pulse/digital-transformation-decide-data-michelle-greenlee
Data-aided decision making is on the rise. In 2015, IDC reported 22% of enterprises created advanced digital transformation initiatives to better respond to customers. However, that number is expected to double by 2020 as more companies begin to see value in data-driven initiatives.
Deriving business value from data, then presenting it to key stakeholders, is an exercise in merging data and design for an audience. You see, an analysts’ real job is not to find key insights, but to effectively persuade her audience to buy into the recommendations. After doing deep research and analysis, finding the right story is vital to effective communications.
Consumers rely on companies to protect their data, mass quantities of which are collected every day across sensors, services, and devices. Credit card numbers, bank account information, social security numbers—they're all for the taking, and companies that don't protect customer data can now be made liable for data breaches, as Target learned when it agreed to pay out $10 million in damages for the 2013 breach that affected 40 million customers.
The number of large-scale data breaches in 2015 illustrates the potential for even more widespread offensives that could be orchestrated by determined attackers. These attacks have demonstrated an increasingly sophisticated approach, sometimes involving multiple attack vectors. 2016 will require extra vigilance and a new approach to defending organizations' target areas as security threats evolve..
Adobe Photoshop is the industry standard for image editing. While the price tag of $9.95 per month for a Photoshop CC subscription might seem enticing, not all website owners require the full functionality of the software every month. Many website owners or bloggers may prefer a simplified user interface that includes access to pre-designed templates and doesn't require downloading and installation.
Working from an office is sometimes a luxury when you're running a small business. Thankfully, your mobile device can help you do real work while on the go. Web-based platforms combined with mobile apps bring the office to the palm of your hand.
An editorial calendar can help your team plan content around your brand and stay on track. Spreadsheets are commonly used to create editorial calendars, but they aren't the only option available. Hosted collaboration platforms let your team communicate better and get reminders for upcoming content. If you're a team of one, you can use an editorial calendar to plan content ahead of time, strategize, and collaborate. Deadline reminders and task categorization can help you plan blog posts and social media promotion.