Note: Digital Thirst has been shuttered. An archive of this article is available at https://www.linkedin.com/pulse/digital-transformation-decide-data-michelle-greenlee
Data-aided decision making is on the rise. In 2015, IDC reported 22% of enterprises created advanced digital transformation initiatives to better respond to customers. However, that number is expected to double by 2020 as more companies begin to see value in data-driven initiatives.